娴侀噺鏄數鍟嗗钩鍙扮殑鏍稿績璧勬簮锛岃€屽箍鍛婂垯鏄幏鍙栨祦閲忕殑閲嶈鎵嬫涔嬩竴銆侺azada鏄笢鍗椾簹鏈€澶х殑鐢靛晢骞冲彴涔嬩竴锛岄泦鍚堜簡浼楀鍟嗗鍜屾秷璐硅€咃紝閫氳繃鍚勭骞垮憡褰㈠紡鎻愬崌鍝佺墝銆佹帹骞夸骇鍝佸拰澧炲姞閿€鍞銆傛湰鏂囧皢娣卞叆鍒嗘瀽Lazada骞垮憡鐨勮垂鐢ㄨ绠楁柟寮忎互鍙婂悇绉嶅箍鍛婄被鍨嬬殑鐗圭偣銆?/p>

涓€銆丩azada骞垮憡璐圭敤鐨勮绠楁柟寮?/p>

1. CPC锛堟瘡娆＄偣鍑伙級

CPC鍗矯ost per Click锛岃繖鏄寚骞垮憡涓诲彧闇€瑕佸湪骞垮憡琚偣鍑绘椂鎵嶉渶瑕佹敮浠樿垂鐢ㄣ€傝繖绉嶅箍鍛婅璐规柟寮忛€傚悎浜庨偅浜涙兂瑕佺洿鎺ュ鍔犵綉绔欒闂噺鎴栫偣鍑荤巼鐨勫箍鍛婃姇鏀俱€侺azada閲囩敤CPC鐨勫箍鍛婂舰寮忎富瑕佷负鎼滅储骞垮憡鍜屽晢鍝佸睍绀洪〉骞垮憡銆?/p>

2. CPM锛堟瘡鍗冩灞曠ず锛?/p>

CPM鍗矯ost per Mille锛屼篃灏辨槸姣忓崈娆″睍绀烘墍闇€瑕佹敮浠樼殑璐圭敤銆傝繖绉嶅箍鍛婅璐规柟寮忛€傜敤浜庨偅浜涢渶瑕佷紶杈惧搧鐗屽舰璞℃垨鏄暱鏈熺殑鎺ㄥ箍娲诲姩鎶曟斁銆侺azada閲囩敤CPM鐨勫箍鍛婂舰寮忎富瑕佹湁鍝佺墝骞垮憡銆侀椤甸€氭爮骞垮憡鍜岀被鐩€氭爮骞垮憡绛夈€?/p>

3. CPS锛堟寜鐓ч攢鍞鏀粯锛?/p>

CPS鍗矯ost per Sale锛屼篃灏辨槸鎸夌収閿€鍞鏀粯鐨勫箍鍛婅垂鐢ㄨ绠楁柟寮忋€傝繖绉嶅箍鍛婅璐规柟寮忛€傚悎浜庨偅浜涘湪绾块攢鍞骇鍝佹垨闇€瑕佺洿鎺ヨ绠桼OI鐨勫箍鍛婃椿鍔ㄣ€侺azada閲囩敤CPS鐨勫箍鍛婂舰寮忎富瑕佷负鑱旂洘钀ラ攢銆?/p>

浜屻€丩azada骞垮憡绫诲瀷鍙婄壒鐐?/p>

1. 鎼滅储骞垮憡

鎼滅储骞垮憡鏄疞azada鏈€甯歌鐨勫箍鍛婂舰寮忎箣涓€锛屽畠鑳藉鍦ㄦ悳绱㈢粨鏋滈〉涓樉绀轰笌鎼滅储鍏抽敭璇嶇浉鍏崇殑骞垮憡浣嶃€傛悳绱㈠箍鍛婇噰鐢–PC鐨勮璐规柟寮忥紝骞垮憡涓诲彧鏈夊湪骞垮憡琚偣鍑绘椂鎵嶉渶瑕佹敮浠樿垂鐢ㄣ€傛悳绱㈠箍鍛婂彲浠ュ府鍔╁箍鍛婁富蹇€熻幏鍙栨祦閲忓拰閿€鍞満浼氥€?/p>

2. 鍟嗗搧灞曠ず椤靛箍鍛?/p>

鍟嗗搧灞曠ず椤靛箍鍛婃槸鎸囧湪鍟嗗搧璇︽儏椤典笂锛屼互鍥剧墖鎴栨枃瀛楃殑褰㈠紡灞曠ず骞垮憡浣嶃€傝繖绉嶅箍鍛婂舰寮忛€氬父闇€瑕佷繚璇佸箍鍛婂啓浣溿€佽璁″拰鎺掔増鐨勮川閲忥紝浠ュ惛寮曠敤鎴风殑鐪肩悆銆傚晢鍝佸睍绀洪〉骞垮憡閲囩敤CPC鐨勮璐规柟寮忥紝骞垮憡涓诲彧鏈夊湪骞垮憡琚偣鍑绘椂鎵嶉渶瑕佹敮浠樿垂鐢ㄣ€?/p>

3. 鍝佺墝骞垮憡

鍝佺墝骞垮憡鏄疞azada骞冲彴涓殑涓€绉岰PM骞垮憡锛屽畠鑳藉浠ュ浘鐗囥€佽棰戠瓑褰㈠紡鍦ㄥ钩鍙颁腑灞曠ず鍝佺墝褰㈣薄鍜屽浼犱俊鎭€傚熀浜庡搧鐗屽浼犲拰鏇濆厜鐨勯渶姹傦紝鍝佺墝骞垮憡涓昏閲囩敤CPM鐨勮璐规柟寮忋€傚搧鐗屽箍鍛婄殑鐩爣鏄彁楂樺搧鐗岀煡鍚嶅害鍜屽繝璇氬害锛屽鍔犵敤鎴风殑璁ょ煡搴﹀強濂芥劅銆?/p>

4. 棣栭〉閫氭爮骞垮憡

棣栭〉閫氭爮骞垮憡鏄寚浠ュ浘鐗囧拰瑙嗛鐨勫舰寮忓湪Lazada骞冲彴棣栭〉涓婃柟鐨勬í骞呭睍绀恒€傝骞垮憡褰㈠紡鍚屾牱閲囩敤CPM璁¤垂鏂瑰紡锛屽彲浠ョ洿鎺ユ彁鍗囧搧鐗屾洕鍏夌巼銆?/p>

5. 绫荤洰閫氭爮骞垮憡

绫荤洰閫氭爮骞垮憡閫傜敤浜庝富钀ュ悓涓€绫诲晢鍝佺殑鍟嗗锛屼粬浠彲浠ラ€夋嫨鎶曟斁鍦ㄥ搴旂被鐩殑閫氭爮骞垮憡浣嶃€傜被鐩€氭爮骞垮憡鍚屾牱閲囩敤CPM鐨勮璐规柟寮忥紝鍙互閽堝鎬у湴杩涜瀹ｄ紶鍜屾帹骞匡紝瀵逛簬鍚岃涓氱珵浜夋縺鐑堢殑鍟嗗灏や负鏈夊埄銆?/p>

6. 鑱旂洘钀ラ攢

Lazada鑱旂洘钀ラ攢鏄€氳繃鎺ㄥ箍鐗瑰畾鐨勪骇鍝侊紝鑾峰彇閿€鍞剑閲戞潵瀹炵幇骞垮憡鏀剁泭鐨勬柟寮忋€傝仈鐩熻惀閿€閲囩敤CPS锛堟寜鐓ч攢鍞鏀粯锛夌殑骞垮憡璁¤垂鏂瑰紡锛屽嵆鍙湁褰撶敤鎴烽€氳繃鎮ㄧ殑鎺ㄥ箍閾炬帴璐拱浜嗗晢鍝佹椂锛屽箍鍛婁富鎵嶄細鑾峰緱浣ｉ噾銆傝仈鐩熻惀閿€閫傚悎浜庨偅浜涜嚜宸卞湪Lazada骞冲彴娌℃湁搴楅摵锛屼絾鎯抽€氳繃鎺ㄥ箍鍏朵粬鍟嗗鐨勪骇鍝佹潵瀹炵幇鏀剁泭鐨勪汉銆?/p>

鎬荤粨锛歀azada骞垮憡璐圭敤鐨勮绠楁柟寮忔湁CPC銆丆PM鍜孋PS涓夌锛屼笉鍚岀殑骞垮憡绫诲瀷搴旇鏍规嵁鎺ㄥ箍闇€姹傞€夋嫨閫傚悎鐨勮璐规柟寮忋€傚湪骞垮憡褰㈠紡涓婏紝鎼滅储骞垮憡鍜屽晢鍝佸睍绀洪〉骞垮憡鏄渶甯歌鐨勪袱绉嶃€傝€屽搧鐗屽箍鍛娿€侀椤甸€氭爮骞垮憡銆佺被鐩€氭爮骞垮憡鍜岃仈鐩熻惀閿€绛夊舰寮忓垯鍙互鏍规嵁鍝佺墝瀹ｄ紶銆佹帹骞块渶姹傜瓑涓嶅悓鎯呭喌杩涜閫夋嫨銆?/p>